What is a solo ad?

As the name implies, a solo ad means "one ad". When you take out a solo ad, your ad is the only one readers will see.

Solo Ads is also called Ezine Ads, Contact Ads. If a businessman wants to deliver his message to mass of people then he chooses advertisement methods and in this Solo Ads are more useful.

How to create a successful solo ad.

First, you need to find an ezine that narrowly targets the market you're looking to reach. Browse sites in your niche and take note of which ones run ezines. You can find more prospects by going to Google and searching for:

"your keyword" + "ezine"

and

"your keyword" + "newsletter"

Once you have a short list you can narrow it down to find the most highly-targeted ezines to advertise in. Compare prices and the number of subscribers for each.

Before you place an ad, you should subscribe to an ezine and read through at least a few issues. You need to get the feel of an ezine and its style to make sure it conveys the message and tone you need.

Prepare to spend some time crafting your ezine ad. The words you choose will determine how successful your ad will be.

Lastly, you need to track your ads carefully. Test which ezines get the best response. Play around with your copy and see what kind of results you get.

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What is a solo ad?